ACP is OpenAI's open standard for letting AI agents handle commerce end-to-end. When a user tells ChatGPT "buy me a coffee maker," ACP lets the agent fetch product feeds from multiple merchants, read prices and specifications, ask for confirmation before checkout, and submit the purchase order—all without the user manually switching between tabs.
For merchants using ACP, the protocol defines exactly how agents will request your catalog and what format you must return. If your product data doesn't conform, agents can't read it, and you lose visibility. This is why data quality matters: incomplete or ambiguous pricing, out-of-stock items that aren't flagged, or missing product IDs mean agents skip your products.
Arbling prepares jewelry catalogs for ACP by normalizing SKUs, validating prices in real time, adding structured metadata (materials, certifications), and ensuring every product has a Global Trade Item Number (GTIN). This makes your feed ACP-compliant and discoverable by OpenAI's agents and third-party platforms that adopt the protocol.
ACP replaces manual payment links and cart redirects. Agents transact directly, which is why trustworthy data matters—agents are machine judges of your credibility.