A product feed is your catalog in machine-readable format. Instead of updating your website one product at a time, you create a feed—typically a CSV, XML, or JSON file—that describes every item you sell. You upload it to Google Merchant Center, your marketplace, or an AI platform, and their systems ingest it automatically. When a price changes or inventory runs out, you push a new feed, and the change propagates everywhere at once.
For agentic commerce, feed quality is everything. If your feed has missing images, outdated stock counts, or inconsistent SKU numbering, agents see a chaotic catalog and deprioritize you. If your feed is complete, prices are current, and every product has a GTIN, agents trust you and rank you higher in search results. Feed management is often a pain point: merchants maintain one feed for Google, another for Amazon, another for their own website—each with different column names and formats.
Arbling normalizes product data into a single clean feed that can be distributed to any channel. The platform tracks price changes in real time, validates GTINs, detects out-of-stock items, and regenerates the feed automatically. This means your feed is always fresh, always compliant, and always ready for agents to read.
When your feed improves, visibility across all platforms improves—no additional marketing spend required.