Glossary
Key terms explained in plain language and in the context of practice.
A
ACP (Agentic Commerce Protocol)
OpenAI's protocol that enables AI agents to complete purchases autonomously by standardizing how agents request product data and confirm transactions.
Agentic commerce
Online retail where AI agents autonomously search, evaluate, and purchase products on behalf of users or businesses.
AI readiness (for a product catalog)
A measure of how complete and compliant your product data is—whether agents can actually find, evaluate, and buy your products.
G
Google Merchant Center
Google's platform where merchants upload product data so their items appear in Google Search, Google Shopping, YouTube, and AI-powered shopping features.
GTIN (Global Trade Item Number)
A unique barcode that identifies a product globally—the umbrella standard that includes UPC, EAN, and other item identifiers.